Advent Blog

When you walk down trade show isles, do you feel like you're seeing the same booth over and over?  Perhaps that's because the "pop-up" booth system is by far the most popular exhibit structure.  It's a quick and easy setup and is very light-weight compared to a custom exhibit.  The problem with the pop-up is that it feels like everyone is using them, a real challenge when you're trying to stand out among the crowd of booths.

I recently had a client who wanted to freshen up their old pop-up so that it would look more customized.  Here's how we did it…  We printed graphics to go on the pop-up frame that look like a purple curtain.  Then, we took images the client had selected to represent their buisness, printed them on canvas and had them framed. Attaching them to the pop-up created an art gallery effect.  We also added a frosted header that could be easily moved and changed quickly.  The end result was a booth that "WOWed" the trade show floor. 

This application isn't right for everyone, but it's a great example of recycling a boring pop-up into an attention-grabbing display, and that's the type of results everyone dreams of!  Remember:  Think Creatively!!! You may not have to start over to create dramatic results.