Advent Blog

I haven't been working in the trade show industry long enough to be considered a veteran of the industry.  However, I have had enough experience to know that 80% of the clients I work with only use their trade show displays four or fives times a year.  What does this mean?  Its means that for 10 months out of the year your big investment is collecting dust.

But it doesn't have to.  Many companies are using their trade show display in their lobby area.  Why would they do this?  Well, do you have potential customers visit your office?  Wouldn't you want to portray the same marketing message to them that you do on the trade show floor?  Most of the time, the answer is "yes."

We even have one customer who uses their display at internal corporate functions.  They said they want to remind the employees of their key messages and goals for the year without sending out a memo every week! 

Obviously, most people can't put a 20 x 20 booth in your lobby, but you could put a 10 x 10 or even a 10 x 20.  

So dust off your booth and make it work a 40 hour week…..it's the least it can do for you!