Advent Blog

Some might remem­ber a pop­u­lar 80s sit­com called “Who’s the Boss?” about a father and daugh­ter liv­ing with their boss and her son.  This sit­com was the per­fect tar­get for fam­i­lies on a week­night who were look­ing for a “family-friendly show”. The writ­ers of this show always did a great job of over­lay­ing fam­ily virtue in every episode and help­ing fam­i­lies feel like their chil­dren learned a lesson.   

While the week­night tele­vi­sion medium was per­fect for fam­i­lies at home, we are chal­lenged to find new medi­ums to reach our tar­get audi­ences in today’s mar­ket­ing world. Where are do you por­tray your company’s val­ues to your cus­tomers and prospects? Have you ever thought of using your “home” (office) for this ?  What does your facil­ity tell vis­i­tors about your company’s val­ues upon entering?  

Companies have begun to real­ize the impor­tance of com­mu­ni­cat­ing brand in their facil­ity and have looked to com­pa­nies like Advent to take on projects like lobby makeovers. (www.lobbymakeover.com) What are you doing to help instill and teach your client’s about your company’s val­ues? It might be time for you to write a new script for your mar­ket­ing strategies.