Advent Blog

The Power of Positive Event Experiences

by William Vaughan

The Sword of Damocles and Event Marketing

Damocles was a flat­ter­ing courtier in the court of Dionysius II of Syracuse dur­ing the 4^th cen­tury BC. His story can help shed some light on a recent study con­ducted by the Event Marketing Institute con­cern­ing “The Power of Positive Experience.”  One day Damocles exclaimed to Dionysius how […]