Advent Blog
Posts Tagged ‘authenticity’
Experiential Marketing and Star Power
by Bill Taylor
Celebrity Sells, Celebrities Sell, and Consumers Buy
Why fueling your brand with star power works: AUTHENTICITY
What can Lebron James, Tiger Woods, and pop-star upstart Rhianna teach us about experiential marketing?
Marketing is about opening the door between consumer and brand. Marketers continually search for other keys, picks, sledge hammers, or whatever else they can find to create […]
Presentation and Authenticity in Advertising
by Bill Taylor
FISHING FOR SUCCESS
The shock of the water rushing over the pebbly bottom and past my toes was awfully cold at first. I waded in up to my knees and made my way towards the far bank where the big weeping willows drooped lazily over a deep pool against the bank. Immediately, I spotted the movement of a […]