Advent Blog

Definition of Immersive Marketing

by Bill Taylor

“If you build it they will come.”  —  Field of Dreams
Immersive mar­ket­ing is the heir appar­ent to the expe­ri­en­tial mar­ket­ing and cus­tomer expo­sure man­age­ment philoso­phies.  The obvi­ous impli­ca­tion of ‘immer­sive mar­ket­ing’ is that it com­pletely envelops con­sumers in the brand.  But what does that mean prac­ti­cally?  Shar Van Boskirk of Forrester Marketing Research defines immer­sive mar­ket­ing as […]

Brand Your Office: From Small Business to New Business

by Amanda Van Noort

A hair styl­ist helps small busi­nesses suc­ceed? 
It seems as though even day­time tele­vi­sion now under­stands the impor­tance of appear­ance and brand­ing.  I recently stum­bled upon a new TV series called “Peter Perfect” on the Style net­work where a British hair styl­ist comes into small busi­ness to help them give their busi­ness a face-lift.
I was intrigued […]

Experiential Marketing and Star Power

by Bill Taylor

Celebrity Sells, Celebrities Sell, and Consumers Buy
Why fuel­ing your brand with star power works: AUTHENTICITY

What can Lebron James, Tiger Woods, and pop-star upstart Rhianna teach us about expe­ri­en­tial mar­ket­ing?
Marketing is about open­ing the door between con­sumer and brand.  Marketers con­tin­u­ally search for other keys, picks, sledge ham­mers, or what­ever else they can find to create […]

Marketing Trends: Brand Spaces

by Amanda Van Noort

Use Your Space As A Marketing Tool
Is it a trend if it’s here to stay?
Pop-up stores, brand spaces, lobby makeovers, and all of these new “trendy” words in the mar­ket­ing indus­try seem like a great idea, but are they here today and gone with tomorrow’s next phe­nom­e­non? It looks like they are here to stay. A […]

Presentation and Authenticity in Advertising

by Bill Taylor

FISHING FOR SUCCESS
The shock of the water rush­ing over the peb­bly bot­tom and past my toes was awfully cold at first.  I waded in up to my knees and made my way towards the far bank where the big weep­ing wil­lows drooped lazily over a deep pool against the bank.  Immediately, I spot­ted the move­ment of a […]