Advent Blog
Posts Tagged ‘events’
Green Event Inspiration: Jack Johnson on Tour
by William Vaughan
Major events are notoriously eco – unfriendly affairs. Here is some inspiration from Jack Johnson to green up your events.
Singer-songwriter, Jack Johnson, was reared with a surfboard under his arm and sand between his toes on the paradisiacal North Shore of Oahu, Hawaii. While most of us are lucky just to have a […]
Immersive Marketing: Challenge Your Audience
by Bill Taylor
Marketing events must challenge your audience. Sounds strange, right? Does that mean you should schedule a push-up contest at your next promotion? To that the answer is a resounding ‘it depends.’
Recent studies from our scholarly brethren in the realm of academia point out that in order to maximize your influence over consumer behavior events must provide […]
Pre-Event Planning Tips — Optimize Your ROI
by William Vaughan
2 Lessons In the Same Breath: The Importance of Pre-Event Planning and The Power of Event Based Marketing
Events are effective. Time and again studies have shown that face-to-face interaction is the most believable, authentic, and memorable form of contact with consumers. Our company recently conducted a snazzy event to introduce the partnership of two […]
Viral Events: Create Word of Mouth Buzz
by Bill Taylor
Make a splash with Viral Events
A recent poll released by the Event Marketing Institute displays the significant viral impact created by events. Like concentric rings in a pond, the energy from your event spreads beyond the initial splash.
An article released in The Earth Times reports that the survey which included over 1,100 individuals found that: (Read the […]