Advent Blog
Posts Tagged ‘Experiential Marketing’
What path do your customers walk?
by Teresa Drozak
What kind of first impression does your space make when a customer visits your organization for the first time? Every second is valuable in making an impact - from the time they arrive to when they walk out your door. Think about the first time you walked into Starbuck’s… you smelled the coffee aroma, you […]
History Taps the Power Experiential Marketing: Gettysburg’s New Battle Plan
by William Vaughan
The park has spared no ingredients cooking up a fine experiential dish for hungry consumers. Multimedia and technology have been leveraged into making the park more attractive. They’ve made good use of star power. You might recognize voice-overs by Morgan Freeman and Sam Waterston. They have replaced heavy content laden exhibits with music and visually stimulating exhibits.
Definition of Immersive Marketing
by Bill Taylor
“If you build it they will come.” - Field of Dreams
Immersive marketing is the heir apparent to the experiential marketing and customer exposure management philosophies. The obvious implication of ‘immersive marketing’ is that it completely envelops consumers in the brand. But what does that mean practically? Shar Van Boskirk of Forrester Marketing Research defines immersive marketing […]
The Changing Face of Face-to-Face Marketing
by Bill Taylor
Generational trends are transforming business
The experts weigh in: John Kilmetis, Phil Goodman, and John Roberson discuss the future of trade shows
The face of America is changing. It is getting younger. The mighty ranks of the Baby Boomer generation are dwindling against the rising tide of their children, the Echo Boomers, also called Generation […]
The Power of Positive Event Experiences
by William Vaughan
The Sword of Damocles and Event Marketing
Damocles was a flattering courtier in the court of Dionysius II of Syracuse during the 4th century BC. His story can help shed some light on a recent study conducted by the Event Marketing Institute concerning “The Power of Positive Experience.” One day Damocles exclaimed to Dionysius how marvelous […]
Outdoor Event Tips
by Linda Benthall
HAVE FUN, PLAY OUTSIDE
Whether you are a sponsor of the holiday 5k, a benefit walk or an outdoor craft/music fair or planning a huge company picnic, there are lots of great messaging options. Don’t leave impression to chance or wait till the day before to get ready. Your impact can be much more memorable! Check out these […]
Immersive Marketing: Challenge Your Audience
by Bill Taylor
Marketing events must challenge your audience. Sounds strange, right? Does that mean you should schedule a push-up contest at your next promotion? To that the answer is a resounding ‘it depends.’
Recent studies from our scholarly brethren in the realm of academia point out that in order to maximize your influence over consumer behavior events must provide a […]
2008 EVENT MARKETING TOUR
by Bill Taylor
The Next Big Thing
On October 9, 2008, style guru and virtual trend thermometer, Robyn Waters, stops in Nashville to tell us what’s hot in event marketing. She will turn your world upside down as we take a look at how to gauge fluid and often contradictory marketplace trends. As keynote speaker, she will take listeners on an insightful tour into the macro marketplace and into the minds of consumers. She challenges attendees to focus not just on “what’s next” but “what’s important” by looking at new ideas and products from ‘the inside out.’
Brand Your Office: From Small Business to New Business
by Amanda Van Noort
A hair stylist helps small businesses succeed?
It seems as though even daytime television now understands the importance of appearance and branding. I recently stumbled upon a new TV series called “Peter Perfect” on the Style network where a British hair stylist comes into small business to help them give their business a face-lift.
I was intrigued while watching […]
Experiential Marketing and Star Power
by Bill Taylor
Celebrity Sells, Celebrities Sell, and Consumers Buy
Why fueling your brand with star power works: AUTHENTICITY
What can Lebron James, Tiger Woods, and pop-star upstart Rhianna teach us about experiential marketing?
Marketing is about opening the door between consumer and brand. Marketers continually search for other keys, picks, sledge hammers, or whatever else they can find to create a connection and open […]