Advent Blog
Posts Tagged ‘immersive marketing’
History Taps the Power Experiential Marketing: Gettysburg’s New Battle Plan
by William Vaughan
The park has spared no ingredients cooking up a fine experiential dish for hungry consumers. Multimedia and technology have been leveraged into making the park more attractive. They’ve made good use of star power. You might recognize voice-overs by Morgan Freeman and Sam Waterston. They have replaced heavy content laden exhibits with music and visually stimulating exhibits.
Definition of Immersive Marketing
by Bill Taylor
“If you build it they will come.” - Field of Dreams
Immersive marketing is the heir apparent to the experiential marketing and customer exposure management philosophies. The obvious implication of ‘immersive marketing’ is that it completely envelops consumers in the brand. But what does that mean practically? Shar Van Boskirk of Forrester Marketing Research defines immersive marketing […]
Immersive Marketing: Challenge Your Audience
by Bill Taylor
Marketing events must challenge your audience. Sounds strange, right? Does that mean you should schedule a push-up contest at your next promotion? To that the answer is a resounding ‘it depends.’
Recent studies from our scholarly brethren in the realm of academia point out that in order to maximize your influence over consumer behavior events must provide a […]