Advent Blog
Posts Tagged ‘tips’
Trade Show Studies 101 - Homework 1.1
by Brennan Curtis
Here are some questions to help you find the answers. Print these questions and write down your answers before deciding which shows to attend.
Click here for the Trade Show Studies 101 Download (PDF).
1. Identifying Shows. Do the trade shows you currently attend maximize your effectiveness? Are there other trade shows that would serve you better […]
Outdoor Event Tips
by Linda Benthall
HAVE FUN, PLAY OUTSIDE
Whether you are a sponsor of the holiday 5k, a benefit walk or an outdoor craft/music fair or planning a huge company picnic, there are lots of great messaging options. Don’t leave impression to chance or wait till the day before to get ready. Your impact can be much more memorable! Check out […]
Pre-Event Planning Tips - Optimize Your ROI
by William Vaughan
2 Lessons In the Same Breath: The Importance of Pre-Event Planning and The Power of Event Based Marketing
Events are effective. Time and again studies have shown that face-to-face interaction is the most believable, authentic, and memorable form of contact with consumers. Our company recently conducted a snazzy event to introduce the partnership of two […]
Experiential Marketing and Star Power
by Bill Taylor
Celebrity Sells, Celebrities Sell, and Consumers Buy
Why fueling your brand with star power works: AUTHENTICITY
What can Lebron James, Tiger Woods, and pop-star upstart Rhianna teach us about experiential marketing?
Marketing is about opening the door between consumer and brand. Marketers continually search for other keys, picks, sledge hammers, or whatever else they can find to create […]
Managing Trade Show Staff
by Gloria Clements
People management is vital to increasing tradeshow ROI
Choose good people. Your image does not stop with an elaborate booth, fancy advertising or impressive literature. These certainly help, but it’s your people who actually sell the company, and its products and/or services. They make up the strength and backbone of your exhibiting presence. The team that […]
Follow that Lead: 3 Tips for Post-Tradeshow Success
by Gloria Clements
Develop a Clear Follow-Up Strategy
3 Post-show activities that will increase your tradeshow ROI:
Create effective follow-up. Effective follow-up is too valuable of a tool to misuse, and for that reason it should be well thought-out far in advance. It is to your advantage to develop an organized, systematic approach to follow up. Based on your ranking […]
Essential Trade Show Planning Tips
by Gloria Clements
Tips That Will Increase Your Tradeshow ROI: Nine must do’s for a successful trade show
Select the Right Shows and Space at the Show. Ask yourself the following questions: What shows have you attended in the past? What are the business reasons to continue to attend or to stop attending a particular show? […]
10 Tips for an Eco-Friendly Trade Show
by Bill Taylor
There is a green wave sweeping across the country and marketers are paddling like the devil to catch it and not get washed out in the crowd. Green is not just for Nalgene-toting, oat-eating activist types anymore. Now the Hummer-driving, Republican governor Arnold Schwarzenager, who said “no to girly-man economics,” is now saying “yes” to environmental responsibility with his new “green agenda,” says Fortune Magazine (read more). In business, even traditionally conservative big hitters like Goldman-Saxx have turned to the green side. And competitors are turning green with envy.