Advent Blog

Six Tips for a Successful Trade Show

by Advent Results

Preparing to attend a trade show can be a daunt­ing expe­ri­ence, espe­cially if you are trav­el­ing to one out of town. Making sure you have all the sup­plies you’ll need for the show is imper­a­tive so that the show runs smoothly and you are not run­ning all around a town you may not be familiar […]

Trade Show Studies 101 — Homework 1.1

by Brennan Curtis

Here are some ques­tions to help you find the answers.  Print these ques­tions and write down your answers before decid­ing which shows to attend.
Click here for the Trade Show Studies 101 Download (PDF).

1.  Identifying Shows. Do the trade shows you cur­rently attend max­i­mize your effec­tive­ness?   Are there other trade shows that would serve you better […]

The Changing Face of Face-to-Face Marketing

by Bill Taylor

Generational trends are trans­form­ing busi­ness
The experts weigh in: John Kilmetis, Phil Goodman, and John Roberson dis­cuss the future of trade shows

The face of America is chang­ing.  It is get­ting younger.  The mighty ranks of the Baby Boomer gen­er­a­tion are dwin­dling against the ris­ing tide of their chil­dren, the Echo Boomers, also called […]

5 Tips for a Good Trade Show Team

by Logan Hartline

Let’s be hon­est: the thought of get­ting away from your desk for one, two, or even three days is an excit­ing propo­si­tion. No email, no tele­phone calls, no dead­lines. Just enjoy­ing the excite­ment and com­mo­tion of another trade show in a new city. What could be more per­fect?
Well, the per­cent­age of peo­ple who feel jazzed […]

Exhibit Internationally

by Bill Taylor

The Benefits of a Weak Dollar?
EXHIBIT INTERNATIONALLY: A weak dol­lar means good news for exports
The experts can’t agree.  Geoff Colvin of Fortune Magazine reports that Merril Lynch’s chief econ­o­mist says we are in the thick of a reces­sion while Goldman Sach’s chief econ­o­mist believes one is loom­ing dark on the hori­zon (Read the arti­cle).  Still […]

10 Tips for an Eco-Friendly Trade Show

by Bill Taylor

There is a green wave sweep­ing across the coun­try and mar­keters are pad­dling like the devil to catch it and not get washed out in the crowd. Green is not just for Nalgene-toting, oat-eating activist types any­more. Now the Hummer-driving, Republican gov­er­nor Arnold Schwarzenager, who said “no to girly-man eco­nom­ics,” is now say­ing “yes” to envi­ron­men­tal respon­si­bil­ity with his new “green agenda,” says Fortune Magazine (read more). In busi­ness, even tra­di­tion­ally con­ser­v­a­tive big hit­ters like Goldman-Saxx have turned to the green side. And com­peti­tors are turn­ing green with envy.