Advent Blog

Preparing to attend a trade show can be a daunt­ing expe­ri­ence, espe­cially if you are trav­el­ing to one out of town. Making sure you have all the sup­plies you’ll need for the show is imper­a­tive so that the show runs smoothly and you are not run­ning all around a town you may not be famil­iar with pick­ing up last minute items.

A check­list of items you need to take with you, as well as a list of tasks that need to be com­pleted before you leave for the show is a great way to make sure you are 100% pre­pared. Here are a few things to remem­ber when prepar­ing to attend a trade show:

–Take stock of your over­all plans for the trade show. Ensure that your entire staff going knows their tasks and every­one has a grasp of what they need to indi­vid­u­ally accomplish.

–With the pre­vi­ous item in mind, it might be a good idea to sched­ule a team meet­ing before you leave so that every­one head­ing to the show is all on the same page.

–Research the city you are going to for poten­tial places to enter­tain clients, after hours events, etc.

–Has your booth arrived at the trade show site? A very impor­tant fact to dou­ble and triple check. Arriving to a show with no booth means no show for your business.

–Make sure that all mar­ket­ing mate­ri­als are either packed with you to go, or shipped to the trade show. If they have been shipped, make sure you check to see they have arrived.

–Don’t for­get any small items that you may need to do gen­eral busi­ness while you are on site: extra busi­ness cards, legal pads, pens and pen­cils, cell phone and lap­top charg­ers, or any other items from your day to day desk that you may need to do busi­ness while you are away.

Of course this is just a very gen­eral list, but it never hurts to dou­ble and triple check every­thing you may need to ensure that you have the most suc­cess­ful trade show possible.

Tags: trade show