Advent Blog

Exhibiting at a trade show is the best way to con­nect to with your con­sumers through event mar­ket­ing. Trade shows give you the oppor­tu­nity to not only show your prod­uct or describe your ser­vice, but also cre­ate that all impor­tant first impres­sion. A Simmons Marketing Research Bureau study has found that 91% of atten­dees rank trade shows as ‘extremely use­ful,’ when pur­chas­ing new prod­ucts. This was higher than any other source, includ­ing on-site vis­its from rep­re­sen­ta­tives. Furthermore, nearly half of the respon­dents had pur­chased prod­ucts or ser­vices at a trade show.

At a national trade show, the atten­dance typ­i­cally reaches into the tens of thou­sands, as such, you can expect to have up to 200 vis­i­tors a day (far more than you could ever hope to reach via sales calls).

One of the biggest draw­backs of the medium is that you don’t always have the oppor­tu­nity to go into as much detail in your pre­sen­ta­tion as you would like. However, trade shows do open the door for future com­mu­ni­ca­tions — a door that some­times is very dif­fi­cult to get your foot into.

For most com­pa­nies trade shows are worth the small credit to the mar­ket­ing bud­get. So, before pulling out the check­book for a tra­di­tional print adver­tis­ing cam­paign, think what you might be able to derive from show­cas­ing at a trade show– with the help of event mar­ket­ing spe­cial­ists-  and the one on one inter­ac­tions provided.